Biotech Company - Infectious Disease Market Assessment
Business Case A development-stage biotech company with a highly specialized technological platform was developing a therapy for an infectious disease. Their lead compound was in Phase II, with a...
View ArticleDevice Company Launch Plan
Business CaseA small device company was planning a US launch within the next two years. However, they had limited understanding of the market dynamics, or where and when their product would be used...
View ArticleCardiovascular Launch Plan
Business Case A small cardiovascular company was developing a naturally occurring metabolite of a common vitamin to prevent mortality after coronary artery bypass graft (CABG) surgery. With an ongoing...
View ArticleSuboptimal Launch Success
Business Case A specialty pharmaceutical company found sales were significantly below expectations within six months of launch. The marketing team had changed strategies a number of times in less than...
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